In today’s world, consumers are increasingly turning to the internet to find and purchase the products and services that they need. The use of mobile devices is further driving an increase in these kinds of consumer behaviors: well over half of smartphone owners shop online using their mobile devices. Therefore, in today’s world internet marketing, also known as online marketing, is absolutely essential. In fact, by 2016, more than half of the dollars spent in the US retail sector will be influenced by online marketing and web presence.

SEO, or search engine optimization, also known as search marketing is particularly important as consumers are increasingly turning to search engines to find the products and services that they need. Search marketing is especially important when you consider that the search engine industry is worth approximately $16 billion USD. And, that about 100 billion searches are preformed each and every month using search engines. However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Furthermore, it is also essential that a website appear in organic rankings as opposed to sponsored results: approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead. Therefore, the higher a website appears in search engine results pages the more likely a consumer is to visit that website.

However, if your company doesn’t have the time or the talent to preform search marketing or SEO services in house, it can be advantageous to consider outsourcing SEO to an SEO service company or an SEO service firm. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider Seo reseller plans. Reselling SEO using an SEO company is a great option, providing you with access to high quality, expert SEO search engines. If you’re interested in resell SEO you might want to look into different private label seos, such as White Label SEO, which offer various options for resell SEO programs.

Overall, search engines are a ubiquitous part of the modern world. If you are running a company or business, make sure you have a solid SEO and search marketing plan in place. And don’t forget about the other aspects of online marketing aside from search marketing. You may also want to look into a social media reseller and consider outsourcing social media marketing. 30 percent of businesses outsource at least a portion of their social media marketing, up from 28 percent in 2011.