While you might think that paying to have Seo programs implemented for your business is an expense that you simply cannot afford, what you are failing to realize is that you would actually be negating a service that will have you both save and make money in the long run. When you create SEO programs in house, you are wasting precious time and resources from your employees who you could be using to do other things in your company. What is worse is that the SEO programs they can create will most likely not match the degree of success that can be achieved by a professional. This equates to both time and money lost when for a small upfront fee, you could be benefiting from some of the best SEO efforts in the country while your employees remain free to work on other projects.